Originally Published on www,cafleurebon.com 25 December, 2017
If you want to re-capture the sheer bliss of a child’s face upon seeing presents on Christmas morning, just slip a little blue Tiffany’s box under the Christmas tree, sit back and watch the fireworks. And this year that iconic little blue box might hold a bottle of the new Tiffany & Co. perfume, the Company’s first major fragrance release in almost fifteen years.
Tiffany’s, the sin qua non establishment of American retail, looks over its shoulder into the past while striding purposefully and consciously towards the future. Tiffany & Co. perfume has proved so popular that stores sold out within the first week (and have since been restocked), and the share price of Tiffany’s stock skyrocketed.
Mention the name Tiffany & Co. and many people get a dreamy look on their faces, staring into the near distance glassy-eyed, with a slight smile and a gentle sigh of contentment. No surprise really, and many (myself included) consider Tiffany & Co. one of the “untouchables”; a company so beloved and venerated that no amount of scandal can tarnish its name. For all of my life Tiffany’s has been part and parcel of my personal zeitgeist. Like Hermes in Paris, Tiffany’s has come to represent the apex of fine living, an abstract concept of a perfect representation of the Town & Country way of life life pristinely wrapped in a robins-egg blue box tied with a flawless white satin bow. My key fob is from Tiffany & Co., a small square of engraved sterling silver commemorating my legal marriage five years ago. Tiffany & Co is always spot-on for gift giving and receiving.
So how to create a fragrance that represents a brand known for ultra-posh and luxurious goods? Tiffany’s fragrance team worked with Givaudan perfumer extraordinaire Daniela Roche-Andrier (best known for beautiful fragrances for Bvlgari, most of the Prada perfumes, Bottega Veneta Knot, and just recently Un Amourette for Etat Libre d’Orange). In collaboration with Tiffany’s Mme. Roche-Andrier has created a fragrance that is as elegant and enchanting as its namesake, speaking in quiet, measured, dulcet tones. For me Tiffany & Co. perfume is a perfect interpretation of the iconic shade of “Tiffany Blue”.
Like a stroll down Manhattans’ Fifth Avenue on a bright winter’s day, Tiffany & Co. perfume opens with sunny and happy citrus notes, immediately recognizable, light and as comfy as a perfectly tailored bespoke pair of linen trousers or skirt. As the perfume develops, the feeling is one of opening the doors to the Tiffany’s New York City flagship store, stepping out of the bright light into a hushed showroom; calming and elegant and shot throughout with pools of azure blue, as the sublime iris, rose and fruit notes waltz gently and graciously around you.
Quiet and refined the perfume envelops you in the lightest and airiest scent bubble, tenacious but never obvious, a coruscating kaleidoscopic fragrance as bright, sparkling and brilliant as a finely proportioned diamond. The musk note is the classic Tiffany pronged wedding ring setting that holds up and clutches the citrus and floral notes like the finest scented gems that they are. Continuing the jewel-like theme, even the bottle is reminiscent of the world-famous 128 carat Tiffany Diamond, or a beautifully cut emerald shaped stone you might see in a Tiffany’s showcase.
If you are a fan of any of Prada’s Infusion d’Iris fragrances, you will recognize perfumer Mme. Roche-Andrier’s deft and delicate touch. Tiffany & Co. perfume has the same sense of spaciousness and glittering facets, using the very best of the iris floral notes while foregoing the bitter, dusty, and carroty vibe often found in similar creations. It is a Holly Golightly fresh floral American beauty of a scent, perfect for spritzing and re-watching Audrey Hepburn in “Breakfast At Tiffanys”, or just strolling aimlessly whistling “Moon River” with no destination in mind. Tiffany & Co perfume is a Tiffany’s luxury that won’t break the bank to purchase. A smashing commercial success for Tiffany’s, and I love it. Notes: Mandarin orange, bergamot, lemon, iris, black currant, peach, rose, patchouli, musk.
The bottle and opinions are my own.
-Robert Herrmann, Senior Editor