Imaginary Authors Sundrunk and Endless Summer from R.H.’s collection apped by Robert H.
Originally Published on http://www.cafleurebon.com 29 July, 2018
Josh Meyer of Imaginary Authors has a new perfume out called Sundrunk that perfectly captures a 1960s summer spent on the beaches of California.
“Woozy and warm from the sun, we shared an orange pop and watched the surfers’ last lines of the day.” -Clementine Cope
Josh Meyer of Imaginary Authors via Josh
“When Clementine Cope set foot in snow deeper than her knees, she knew it was for the last time. Leaving the rural Montana home she’d been raised in, with no plans other than to follow the setting sun, she’d wake up every morning and head towards the warmth; dreaming of Dennis Wilson, push pops in the sand, and convertibles. Her journey covers thousands of miles and delivers her first-ever view of the ocean. By the time summer hits, Clem is consumed by an incomprehensible joy. She finally stops traveling when she settles into a ramshackle surf camp with newfound friends from the hills of Topanga, California. Now realizing for the first time her journey is only beginning.” -Imaginary Authors
Beach Party movie poster 1963
Imaginary Authors Sundrunk is the kind of scent that opens up a treasure box of memories for me. I have such a deep abiding love for so many beautiful perfumes, but opening a bottle that takes me back to a specific moment in time, place or era is intensely exciting. Growing up in coastal California was like living in a dream state. Certainly we all read and knew about the “California lifestyle” hype the media bombarded us with, but to actually live it was a whole different reality. Summers in coastal California lasted from the first of May to the end of October, with September being the hottest month of the year traditionally.
Orange Crush vintage ad via wikiads
And regardless of any social status, race, religion, creed, sexual orientation, gender etc. the common denominator or equalizer was always “The Beach” and/or “The Pool” (capitalized to denote the sheer enormity and importance to a then-teenager.) we lived our lives by the water. The drink of choice was almost always either Coke (or later Tab), Diet-Rite Soda, or the ubiquitous Orange Crush. Wrap that up with bright sunshine, sparkling water, cool fog, bonfires and what we used to call “Jams” or “jammers” (board shorts), bottle it and you’ve just captured the California vibe of Imaginary Authors Sundrunk to a “T”.
Coppertone via Wikiads
Opening with a fizzy, almost-carbonated blast of sunny orange, Imaginary Authors Sundrunk replicates the smell of Orange Crush Soda and takes me right back to my beach days (and nights) when summers were spent getting as tan as possible, riding in cars with the top down, and watching the surfers hang-10 in the distant breaks. Life was sweet and slow like warmed honey, we knew nothing about mortgages and adulting in general. We were young, quite reckless, and convinced we would live forever. The air was always scented with jasmine, honeysuckle, and wild rose combined with the bright bracing slightly salt-tang of sun-warmed sand.
Beach Romance via Shutterstock©
I got my very first serious kiss on the beach, and thought at the time it was the most perfect and romantic moment possible. (In truth, it was dry and felt kind of weird to my 15 year old brain, this act of simply crushing closed lips together and feeling nothing, but moving our faces around like we knew what we were doing so we could brag about it later.) In the evenings there would be small bonfires, we would wrap ourselves with blankets or towels, and inevitably someone would start playing a guitar badly. We all have our own olfactive memories of younger years, and somehow Josh Meyers has extracted these remembrances from my brain, and made them live again with Sundrunk. I am in fact, sundrunk from just smelling it.
Disclosure: Many thanks to Josh Meyer for the sample. The opinions are my own.
–Robert Herrmann, Senior Editor